About Us

Our Profile

We set out on a mission to enable small to mid-sized logistics companies with the ability to deliver real value from warehousing using technology, never before feasible for them. We've put significant energy into ensuring we can deliver this value.

Who we are

The Pick & Send Software family is the flagship product of Ablaze Software. Ablaze is a New Zealand owned company established in 2004. Since then Ablaze has invested over three years of research and development into designing and engineering the Pick & Send product to meet your requirements. An earlier version of Pick & Send was released in 2005 to meet an immediate demand and since then development has continued. Ablaze has set criteria to preserve its future through growth and development based upon a solid product and service base, starting with the Pick & Send family of products. These criteria include rigorous testing and auditing of software code before it is released thus ensuring we develop and maintain a name associated with quality and service and become known as a company that can be relied upon.

What we're all about

Traditionally, Warehouse Management Systems “WMS” were the domain of large multinational businesses where you needed a dedicated project team, six to twelve months of deployment and a budget of six or more figures. Our research showed a growing market demand from small to medium sized businesses requiring better WMS for managing stock and all warehouse functions however the size of these businesses precludes them from spending six figures for rollouts; they do not have IT departments and they wanted something that could be going within the week not years.

We believed that WMS should not be the domain of only large multinational businesses so we set out to see if we could deliver a system that allowed logistics companies to control and reduce their costs through better warehouse management plus significantly improve their customer service. The challenge was to be able to do this for small and mid-sized companies’ budgets, capabilities and timeframes. What a challenge it has been! And we're proud to say that we've done it. We've put our stake in the ground and said "Now, we can deliver warehousing value to those companies who never before could attain it".

Our aim

We set out on a mission to enable small to mid-sized logistics companies with the ability to deliver real value from warehousing using technology, never before feasible for them. We've put significant energy into ensuring we can deliver this value.

We will now build on this by assisting logistics companies to understand what WMS technology can deliver by working in partnership them and continuing to support and grow the Pick & Send software family.